JSS 1 Business Studies Flashcards: Meaning and Four Ps of the Marketing Mix

Question 1

What is the marketing mix?

Accepted Answer

controllable tools used to satisfy a target market

Question 2

What are the four Ps of marketing?

Accepted Answer

product, price, place and promotion

Question 3

Quality, design and packaging belong to the ____ element of the marketing mix.

Accepted Answer

product

Question 4

Discounts and the amount a buyer pays belong to ____.

Accepted Answer

price

Question 5

Shops, delivery and distribution channels make up ____.

Accepted Answer

place

Question 6

Advertising and personal selling are part of ____.

Accepted Answer

promotion

Question 7

Brand name, quality and packaging are decisions about what?

Accepted Answer

product

Question 8

Discounts and payment terms are decisions about what?

Accepted Answer

price

Question 9

Shops, delivery and distribution channels are decisions about what?

Accepted Answer

place

Question 10

Advertising and sales promotion are decisions about what?

Accepted Answer

promotion

Question 11

Why must the four Ps work together?

Accepted Answer

each affects the success of the offer

Question 12

Designing a durable schoolbag for pupils concerns the marketing-mix element ____.

Accepted Answer

product

Question 13

Setting an amount pupils can afford is a decision about ____.

Accepted Answer

price

Question 14

Selling schoolbags near schools applies the ____ element.

Accepted Answer

place

Question 15

A back-to-school poster applies the ____ element.

Accepted Answer

promotion

Question 16

A schoolbag's size and strength should be chosen from the target customers' ____.

Accepted Answer

target customers' needs

Question 17

Why should price reflect both cost and customer value?

Accepted Answer

to support sales and sustainability

Question 18

Why is a good product unsuccessful if unavailable?

Accepted Answer

customers cannot obtain it

Question 19

An honest advert must avoid false or ____ claims.

Accepted Answer

misleading claims

Question 20

What is a target market?

Accepted Answer

the particular customers a strategy aims to serve

Strong work.