JSS 1 Horticulture and Crop Production Flashcards: Marketing Horticultural and Crop Products

Question 1

A market is ____.

Accepted Answer

a setting where buyers and sellers exchange goods or services

Question 2

Marketing means ____.

Accepted Answer

identifying customer needs and creating, pricing, promoting, and delivering suitable products

Question 3

A market requires buyers, sellers, and ____.

Accepted Answer

something of value to exchange

Question 4

Marketing is important because it links farm production with ____.

Accepted Answer

customer demand

Question 5

A target market is ____.

Accepted Answer

the specific customer group a business aims to serve

Question 6

Restaurants needing fresh leafy vegetables are a possible ____.

Accepted Answer

target market

Question 7

Market choice should consider demand, distance, price, competition, and ____.

Accepted Answer

transport or storage needs

Question 8

The four Ps are product, price, place, and ____.

Accepted Answer

promotion

Question 9

In crop marketing, Product includes variety, quality, packaging, and ____.

Accepted Answer

quantity offered

Question 10

Price should cover costs and reflect quality, demand, competition, and ____.

Accepted Answer

a reasonable profit

Question 11

Place concerns where and how produce reaches ____.

Accepted Answer

customers

Question 12

Promotion communicates product benefits and availability through ____.

Accepted Answer

suitable channels

Question 13

Traditional marketing may use market displays, posters, radio, and ____.

Accepted Answer

word of mouth

Question 14

Digital marketing may use social media, websites, and ____.

Accepted Answer

online messaging

Question 15

Because vegetables are perishable, marketing plans must emphasise timing and ____.

Accepted Answer

fast, careful distribution

Question 16

Which is NOT ethical marketing: hiding rotten produce under fresh produce, accurate weights, honest grading, or clear prices?

Accepted Answer

hiding rotten produce under fresh produce

Question 17

Attractive clean packaging can protect produce and improve ____.

Accepted Answer

customer appeal

Question 18

Customer feedback helps the grower adjust varieties, package sizes, and ____.

Accepted Answer

service quality

Question 19

To evaluate promotion, compare its cost with enquiries, orders, and ____.

Accepted Answer

sales generated

Question 20

The strongest long-term marketing advantage is consistent quality, fair dealing, and ____.

Accepted Answer

reliable supply

Strong work.