JSS 1 Livestock Farming Flashcards: Marketing Poultry, Rabbit, Sheep and Goat Products

Question 1

A market is ____.

Accepted Answer

a setting where buyers and sellers exchange livestock goods or services

Question 2

Livestock marketing means ____.

Accepted Answer

identifying customer needs and creating, pricing, promoting, and delivering suitable offerings

Question 3

A livestock market needs buyers, sellers, and ____.

Accepted Answer

something of value to exchange

Question 4

Marketing helps farmers match eggs, meat, breeding stock, or services with ____.

Accepted Answer

customer demand

Question 5

A target market is ____.

Accepted Answer

the specific customer group a livestock business aims to serve

Question 6

Hotels buying dressed poultry are an example of a ____.

Accepted Answer

target market

Question 7

Market selection should consider demand, distance, price, competition, and ____.

Accepted Answer

transport or cold-chain needs

Question 8

The four Ps are product, price, place, and ____.

Accepted Answer

promotion

Question 9

In livestock marketing, Product includes type, quality, quantity, packaging, and ____.

Accepted Answer

health or safety standards

Question 10

Price should reflect production costs, quality, demand, competition, and ____.

Accepted Answer

a reasonable profit

Question 11

Place concerns where and how products reach ____.

Accepted Answer

customers

Question 12

Promotion communicates product availability and benefits through ____.

Accepted Answer

appropriate channels

Question 13

Traditional promotion may use signs, radio, market displays, and ____.

Accepted Answer

word of mouth

Question 14

Digital promotion may use social media, websites, and ____.

Accepted Answer

online messaging

Question 15

Egg marketing requires protection from breakage, dirt, and ____.

Accepted Answer

excessive heat

Question 16

Which is NOT ethical livestock marketing: hiding disease signs, using accurate weights, honest grading, or observing drug-withdrawal periods?

Accepted Answer

hiding disease signs

Question 17

A withdrawal period is observed so animal products do not contain unsafe ____.

Accepted Answer

medicine residues

Question 18

Customer feedback helps the farmer improve product quality, package size, and ____.

Accepted Answer

service

Question 19

To evaluate promotion, compare its cost with enquiries, orders, and ____.

Accepted Answer

sales generated

Question 20

The strongest long-term marketing advantage is healthy products, fair dealing, and ____.

Accepted Answer

reliable supply

Strong work.