Principles and practices of marketing
Themes group related topics into a meaningful learning progression. Filter by Class and Subject, then open a Theme to see its lessons in sequence.
Meaning, Scope, Functions and Importance of Marketing for SS 1
Learners study meaning, scope, functions and importance of marketing, with attention to meaning of marketing. Guided examples and…
Meaning and 4Ps of the Marketing Mix for SS 1
Students build a clear understanding of meaning and 4ps of the marketing mix, beginning with meaning of marketing…
Meaning, Importance and Practices of Green Marketing for SS 1
Learning focuses on meaning, importance and practices of green marketing, including meaning of green marketing. Students work through…
Meaning and Types of Marketing Concepts for SS 1
Students examine meaning and types of marketing concepts, focusing on meaning of marketing concept. Clear explanations, curriculum examples…
Classification of Products and Markets for SS 1
This SS 1 lesson develops understanding of classification of products and markets through meaning of product. Students use…
Meaning, Types and Factors in the Marketing Environment for SS 1
Learners study meaning, types and factors in the marketing environment, with attention to meaning of marketing environment. Guided…
Meaning, Types, Features and Importance of Merchandising for SS 1
Students build a clear understanding of meaning, types, features and importance of merchandising, beginning with meaning of merchandising.…
Meaning, Importance, Functions and Scope of Marketing for JSS 1
The lesson develops understanding of meaning, importance, functions and scope of marketing using real-life business situations. Students connect…
Meaning and Four Ps of the Marketing Mix for JSS 1
Students study meaning and four ps of the marketing mix through familiar business examples and guided activities. They…